printing.com @ Turtle Colour

Our New Website

2010-07-02T09:38:00.001-07:00

So Sorry we haven't been blogging much recently! We've been working hard though and our new website is now live. Check it out...

http://www.bromsgrove-printing.com

We'll be popping some more blogs up here soon.

Get Cute with Cut Outs

2010-04-15T03:05:00.000-07:00

Did you love origami as a kid? Well it’s time to dust off your origami black belt, get cutting and engage in some creative paper engineering.

Bespoke cut-out shapes are normally an expensive addition to your marketing campaign. Not any more. With our revolutionary techniques, you’ll pay a fraction of the usual costs and make your marketing stand out from the clutter.

Clutter is evil

You’ve only got a few seconds to grab attention. There’s no substitute for a relevant, well-written headline, but you can increase your odds by making your mailer an interesting shape. People notice difference. Selling sports goods? Make your mailer the shape of a football. Coffee Shop? How about a flyer in the shape of a coffee cup?

Make it clear and say it loud

The most important thing to decide is what’s your message? What are you trying to tell your recipient? Why are you contacting them? Say it out loud. Did you waffle? Let’s try again. This time, try to compress your “pitch” into five seconds. If you can’t verbalise it in five seconds, you’ll struggle to keep your reader’s attention. Keep working on this until you’re happy with the reason for creating the marketing item. If you’re completely stuck, give us a call for help.

Make it visual and make it sell

You’ve got the message. It’s short. It’s punchy. It leaves no-one in any doubt as to what you’re trying to tell them. Great. Now think creatively.

How can you add impact to this message with a shape? Are you trying to make people wealthier? Make your mailer the shape of an upwards arrow. Estate Agent? How about a house-shaped flyer? Dentist? Wow. When did you last see a tooth-shaped flyer?

It’s a material world

What finish will your item have? Does it need to be written on? Should it feel heavy? Shiny or matt? There are lots of materials to choose from.

Think outside the rectangle

How big will your item be? You could go as small as a business card or as big as a poster. Decide what you want your finished size to be, then check out our fixed prices. Find the size of rectangle that fits your design (maybe A5 or A3) and Bob’s your auntie (at the weekends).

Don’t ruin it with amateur design

Now all that’s left is to come up with a creative design and some mouth-watering copy. Try this yourself, or get us involved early on. We can help with the whole process and work to your budget.

Does your image betray you?

2010-03-19T04:22:00.000-07:00

Image IS everything...

Ok, so it’s an overused cliché but its nevertheless true (just like wearing your coat indoors – you won’t feel the benefit if you go out). Customers take seconds to judge how professional your organisation is by the way your marketing and communications look. Unfortunately you may not necessarily be perceived as well as you think you are.

Looking professional isn’t hard. Investing in well crafted design adds pounds to your bottom line. According to the Design Council, two thirds of companies who ignore design have to compete mainly on price. Where does that leave you if your competitors decide to cut their prices? Making little or no profit… or worse… going out of business. Horrible places to be.

If potential customers take one look at your marketing and think ‘nah thanks’, you’ve lost them at the first hurdle.

You don’t often get a second chance to change their opinion – or if you do, it takes a lot more effort than if you make a great impression first time round.

We can help with a knockout design – creative and effective artwork is what we do best. Once your design is crafted, don’t let the side down by just photocopying it onto cheap paper – the message “carrier” is just as important. Our Premium ranges exude professionalism without comprising your budget. If you don’t take care over the way your marketing looks, potential customers will wonder how much care you take over your work. Don’t let your image betray you.

bromsgrove@printing.com | 01527 910 966 | www.turtlecolour.co.uk

We love to help local businesses in Bromsgrove improve. Call us today for a free chat about your marketing and how we can help.

Say it BIG and get HEARD

2010-03-08T08:21:00.000-08:00

Got something big and exciting that needs exhibiting all over the place?

Why not plaster your message across awesome Litho Printed Posters? Ranging from the A3 “Attention Grabber” to the enormous B1 “Big Boy”, the choice is yours. For even more impact, try them High-Gloss Laminated. Not only are they eye-wateringly massive, but hang them in your window and the thicker paper means less light will show through.

Contact us today for samples and our BIG POTSERS Buying Guide:
bromsgrove@printing.com | 01527 910 966 | www.turtlecolour.co.uk

Marketing Make Overs - Before and After

2010-03-08T08:13:00.000-08:00

In each issue of Idea Magazine, our creative team gives a makeover to marketing that badly needs it. You can get your free copy by contacting us today - 01527 910 966 – it’s a great source of inspiration.

Before...

After...

Fancy a makeover? Contact us today:
bromsgrove@printing.com | 01527 910 966 | www.turtlecolour.co.uk

Leaflet Masterclass

2010-03-08T07:46:00.000-08:00

Leaflets are so versatile, it’s no surprise so many of our customers find them an essential part of their marketing. Whether they’re being popped through letter boxes, inserted into newspapers, posted out or propped up on the counter – they look great in glorious full colour and are incredibly low cost.

Many things will affect the response you’ll get from your leaflet campaign. Answer these questions and make your leaflets work harder for you:

Who’s Your Target Market?

Who are you trying to reach? Are you selling to consumers or businesses? Where do they live? What industry are they in? What age group? If you can’t answer these questions, you’ll find it a bit trickier to find the right way of targeting your market.

What’s Your Point, Caller?

Presumably you’re investing in marketing to win more business. We do it all the time, so there’s no need to be shy. Think about what makes you different or special. What problem can you solve? What need can you satisfy? What’s your Unique Selling Point – your USP? Why should they buy from you?

What’s In It For Me?

We’ve seen leaflets which are no more than business cards – a name, a number and maybe a list of stuff they do. When you get a leaflet like that, what do you do? Save it or bin it? The most effective leaflets use time-bound offers. Maybe “half price this month”, “free teddy with every quote” or “free consultation during November.” Think really hard about offering an incentive – and the level of it. “5% off” may be enough to get some interest… but what would “25% off” do to the response?

What Do You Want Me To Do?

What’s the next step? You don’t need to close the deal there and then (although, if you can, do it!) Tell them what you want them to do next. “Call now for a free sample”, “Bring this leaflet to…” or “Email us for a quotation.” Spell it out. Make it easy for them to buy from you.

How Will You Reach Me?

There are many ways to get your message out. First or second class post is highly targeted, but quite pricey. Try inserts in a local free newspaper, or pay some local kids to do a leaflet drop. For a more targeted approach try an insert in a magazine read by your target market. Selling crochet saddles? Put an insert into ‘Your Pony Magazine’.

What Will It Look Like?

We’d recommend that you spend at least 30% of your budget on design. Design can mean the difference between success and failure. A badly designed leaflet may do more damage than you think. There’s no such thing as a second impression, so get it right first time. We can help. Design is our business, after all. Talk to us.

When’s The Best Time?

This will depend on what you’re selling, although according to the Direct Marketing Association, October is the prime time for inserts. You’ll probably get a lower response in summer months, since your recipients may be sunning themselves in Benidorm or Barbados. At Christmas, your message will have to work harder to compete with all the others.

Anything Else?

Leaflets are a wonderfully effective marketing tool… when they’re used correctly. We want you to be successful for selfish reasons – you’ll invest more with us if you are. Let us help you succeed – get us involved from the start. And, good luck!

Contact us today for more information and free leaflet samples - bromsgrove@printing.com | 01528 910 966 | www.turtlecolour.co.uk